/Field Notes
Notes from
Notes from
the work.
Working notes on ecommerce, web development, AI integration, and getting projects delivered. Written from inside the problems, with real numbers where we have them.
/AI & Search
Is AI search actually killing your Google traffic?
Roughly half of searches now get an AI answer, but only about seven percent of local ones. The honest numbers.
2026-07-29 · 8 min read ↗ /EcommerceWe stopped running ads. Revenue doubled.
Two and a half years of our own Shopify data, split into a paid era and an organic one. The lesson was not what we expected.
2026-07-29 · 9 min read ↗ /PricingWhat a small business website actually costs in Calgary
Honest brackets, what pushes a quote up, and the ongoing fees most proposals leave out.
2026-07-29 · 7 min read ↗