Designed with care.
Delivered with purpose.
Web design and project management are our two core disciplines. Technical integrations and infrastructure experience connect them.
Beautiful on the surface.
Capable underneath.
Websites, ecommerce and custom integrations that stop you typing the same order into two systems.
Explore web design ↗02 / PROJECT DELIVERYComplex projects.
A clear way forward.
Hands-on coordination for infrastructure and capital-project scopes, from early planning to turnover.
Explore project delivery ↗Stores built to convert. Sites built to last.
We build stores and websites from scratch: custom-coded, performance-optimized, and conversion-focused. We also run the campaigns that scale them. No outsourcing, no page builders, and no templates we didn't write ourselves.
- Custom Shopify storefront design, development, and CRO
- Amazon and Etsy marketplace setup, optimization, and growth
- Google Ads, Meta Ads, and Amazon advertising management
- SEO strategy, content marketing, and organic growth
- Email marketing, automations, and customer retention
- Product sourcing, supplier negotiation, and fulfillment setup
- Analytics, conversion tracking, and data-driven optimization
- API integrations and third-party platform configurations
We operate ClutchCloth, a live multi-channel automotive apparel brand on Shopify, Amazon, and Etsy. We consult from inside the same challenges our clients face.
From kickoff to closeout. On scope, on time, on budget.
We manage scope, schedule, budget, and stakeholder relationships so your project doesn't drift. Led by a certified Project Management Professional (PMP), with experience in the industries where margins for error are smallest. We also publish the free PMP study guide we wrote while preparing for the exam we have since passed, an independent, unofficial resource, and a fair sample of how we think about delivery.
- Capital project delivery, from scoping and planning through execution and turnover
- Tendering, bid evaluation, and contractor selection
- Change control, scope management, and risk management
- Multi-site IT rollouts and systems integration projects
- Infrastructure and facilities delivery coordination
- Stakeholder reporting, forecasting, and strategic planning
- Agile and PMBOK methodology from a certified PMP, tailored to your project
- Multi-project portfolio management and prioritization
Ecommerce platforms, product and website builds, IT infrastructure and system rollouts. Consistent on-budget delivery, on deadlines that do not move.
Your site should earn its keep. We tune it until it does.
Most small-business sites are online but not working: invisible in local search, slower than the shop two doors down, and answering nobody after 5 PM. We audit what you have, fix what holds it back, run the ads, and integrate AI where it actually pays. We did it to this very site: the AI you can talk to on our Atlas page is the same kind of work we deliver.
- Full SEO and website audit: search performance, site structure, content, and a scored gap analysis against your closest competitors
- Local SEO and Google Business Profile optimization, built for map-pack visibility
- Site fixes and tune-ups: speed, mobile experience, on-page SEO, and clearer paths to purchase or booking
- Paid advertising strategy and campaign management across Google and social platforms
- AI integration: on-site assistants, workflow automation, and AI voice agents that answer calls and book appointments
- Monitoring and reporting: rankings, traffic, and conversions tracked so improvements are measurable, not vibes
The technical depth
behind the outcome.
Useful integrations.
Connect websites to the systems behind your business, and introduce AI where there is a clear job for it to do.
ExploreA connected foundation.
Bring networks, platforms and vendors into a coordinated delivery plan, with testing and handover in view.
ExploreA simple process.
No surprises.
Free Consultation
Straight talk about your project. No pitch, no obligation. We tell you honestly if we can help.
Scope & Proposal
Clear deliverables and transparent pricing, agreed before a single line of work begins.
Execution
Hands-on delivery with regular updates. You always know where things stand.
Handover
Clean documentation and knowledge transfer. We don't disappear at go-live.
Before you ask.
Do you work with businesses outside Alberta?
Yes, for digital work. Ecommerce builds, web development, and advertising are fully remote-friendly, and we've deployed IT across 50+ locations nationally. On-site project management stays Alberta-focused, Calgary first.
What does a typical engagement look like?
It starts with a free consultation: straight talk about your project and an honest answer on fit. If we proceed, you get a scoped proposal with clear deliverables and transparent pricing agreed before a single line of work begins. Engagements run project-based or ongoing, whichever suits the work.
Can you respond to RFPs, or help us write one?
Both. We've worked Government of Alberta procurement and manage RFPs on the infrastructure side. We can respond to your RFP directly, or help you draft one that's clear enough to get you comparable, quality bids.
Do you outsource any of the work?
No. Storefronts, sites, and integrations are built in-house, and project management is delivered by us directly. The person you talk to is the person doing the work.
How fast can we start?
We reply within one business day and can usually hold the consultation within the week. Start dates depend on scope, but you'll know the timeline before anything is signed.
Can you integrate AI into our existing site?
Yes, and we have done it to our own. The Atlas page on this site runs a live AI consult we built, and we build the same class of tools for clients: on-site assistants, workflow automation, and AI voice agents that answer calls and book appointments. It starts with the audit, so the AI solves a real problem instead of being a gimmick.
Before the site,
the brand.
Logo, colour, type and the files to use them properly. Fixed price, and yours outright.
Brand kits
Three kits, priced before we start. A mark that works at a favicon and on a truck door, a palette and type system with real values, and every file a printer or signwriter will ask for.
See the kits$800 off with a build
A site designed around a finished identity is built once. Around a placeholder, it gets built twice. We run the brand work first for that reason, not for the discount.
Website pricingBuilt for our own brands
ClutchCloth, North of Atlas, Othermile and ForgedCrew are ours. We made their identities and then had to live with them, which is a different test from handing a logo over and leaving.
See our workNot sure which of these
you actually need?
Describe the problem rather than the service. Working out which of the above it is, or whether it is none of them, is the first thing we do anyway.