We build ecommerce brands, ship software platforms, and deliver capital projects from inside the same challenges you're navigating.
We don't work from a playbook. ClutchCloth is our own brand, selling live on Shopify, Amazon, and Etsy, and everything we build for clients comes from what we've learned running it ourselves. That's why our storefronts are custom-coded instead of templated, why performance gets tuned from day one instead of bolted on later, and why our ad campaigns are built by people who've actually watched the sales come in.
See ecommerce services →We're PMP-trained, working in industries where a budget overrun isn't just expensive, it's unacceptable. We've managed ICU builds inside Alberta health facilities, rolled out IT across more than 50 retail locations at once, and coordinated field operations during energy sector turnarounds. That same discipline shows up whether the deadline is a hospital wing or a product launch.
See PM services →ClutchCloth is an automotive apparel brand we built entirely in-house. We handled the product design, manufacturing, supplier negotiation, and fulfillment ourselves, then built the custom Shopify storefront and took it to Amazon and Etsy. Every ad campaign driving sales right now is ours too, and it's all running at the same time, today.
This isn't a client story. It's ours, and that's what makes our ecommerce and web development work credible. We've run into the same problems you're about to face, and we solved them with real money on the line, not a hypothetical budget. See it yourself: visit the live store.
And we're doing it again. ForgedCrew, our Alberta trades platform, is in build right now: same playbook, new industry. Launching soon.
No outsourcing, no page builders. Every storefront and digital experience we build is custom-coded, designed to perform and built to scale from the start. We handle every layer of the stack ourselves, from the first brief to the live site, because we don't hand off to a developer. We are the developer.
We hand-code Liquid themes from scratch, building custom sections, metafield integrations, and checkout flows tuned for conversion. It's not a template purchase, it's a real build, engineered to convert and not just to look good.
We optimize for Core Web Vitals and build mobile-first with sub-2-second load targets, tuning image compression and CDN configuration until the site is genuinely fast. That speed shows up in your conversion rate, not just in a performance score.
We connect your stack with RESTful APIs, payment gateways, inventory sync, CRM integrations, and email platform setup, so the systems you already use actually talk to each other instead of living in separate silos.
We run Shopify, Amazon Seller Central, and Etsy as one coordinated operation instead of three separate ones, keeping your brand consistent, your inventory synchronized, and your attribution clear across every channel.
We analyze your checkout flow, build landing pages, optimize product pages, and run structured A/B tests, because we're measuring revenue per visitor, not just traffic numbers.
We set up GA4, install the Meta Pixel, build out conversion tracking, and create custom reporting dashboards, so you know exactly where your revenue is coming from and where it isn't.
We've managed capital projects in places where there's no margin for drift: Alberta healthcare facilities, national retail deployments, energy sector turnarounds. Every one of them ran on PMP-aligned methodology and field-certified safety credentials, with the discipline to keep a complex, multi-stakeholder project on track from kickoff straight through to closeout.
We've delivered capital projects across major Alberta health facilities, including ICU builds, surgical suite expansions, facility relocations, and regulated IT rollouts. Compliance isn't optional in healthcare, and we've never treated it that way.
We've run full-cycle IT deployments across more than 50 retail locations at once, covering POS systems, structured cabling, network infrastructure, and system integrations, all done at pace without disrupting stores that stayed open the whole time.
We coordinate on-site turnarounds with the actual field certifications required to be there: LOTO, permit-to-work, H2S, ground disturbance. We've stood on the site ourselves, so we understand what the work actually requires before we ever start managing it.
For small and medium businesses: we audit your site and search presence, fix what holds it back, run the ads, and integrate AI where it pays. We integrated AI into this very site, try it on the Atlas page, and we build the same for clients, from on-site assistants to AI voice agents that answer calls and book work.
We design networks, manage cybersecurity, and build cloud infrastructure on Azure, Hyper-V, and VMware, then integrate it with enterprise systems like Cisco LAN/WAN, MS365, ServiceNow, and SAP. The goal is infrastructure that runs correctly from day one, not something we patch later.
We coordinate multi-site construction, manage RFPs, and keep projects compliant with Alberta Building Code and OHS requirements, with energy sector field support built in. We also offer hands-on operational coaching for Alberta businesses that are scaling up and need guidance from people who've actually run growing operations themselves.
No deck. No pitch. Just a straight conversation about your project, and an honest answer if we're not the right fit.