01Digital experiences
Built the way someone who sells on it would.
Web design, Shopify builds and the integrations that stop you typing the same order into two systems.
Explore web design
/Calgary · Web design & project deliveryWebsites and project delivery
Websites and project delivery
for Alberta businesses.
Thoughtfully designed websites.
Carefully delivered projects.
Technical depth, with a human touch.
ClutchClothCommerce, built & operated
North of AtlasDigital product, designed & built
OthermileBorder-cost software, built & running
ForgedCrewTrades platform, in development
/What we doWe are our own
We are our own
first client.
ClutchCloth sells live on three channels. North of Atlas runs in production. Othermile checks live orders at the Canada and US border. Everything below was learned by having to operate what we built.
Fixed price, in writing$1,500 · $2,400 · $3,900↗
02Commerce
Custom-coded, not templated.
ClutchCloth is our own brand, selling live on Shopify, Amazon and Etsy. Everything we build for clients comes from running it ourselves.
Explore ecommerce
03Project delivery
PMP-certified, and we ship our own products.
Infrastructure and capital-project scopes, from the first plan to the day the keys change hands.
Explore project delivery/Our own productsThe three we built
The three we built
for ourselves.
One is a store we run on the same stack we would build yours on, and we are the ones who get the email when it breaks. One is a concept we designed and then had to live inside. The third is software that checks every one of that store’s orders at the border.
01 / Commerce, built & operated
Read the case studyClutchCloth
A store we run on the same stack we would build yours on, and we get the email when it breaks.
02 / Digital product, designed & built
Read the case studyNorth of Atlas
A concept we designed and then had to live inside.
03 / Border-cost software, built & running
Read the case studyOthermile
Software that checks every one of that store’s orders at the border.
Drag any of them and read it the way a visitor would.
ClutchClothOwned storefront
A full-height capture of the storefront as it runs today. Drag to travel it; nothing here goes in a cart.
North of AtlasRedesign concept
The concept layout exactly as it was pitched. Drag to travel it; the links are drawn, not wired.
OthermileLive product
A full-height capture of the live product site. Drag to travel it; nothing here checks a real order.
/In-houseMade here,
Made here,
and run here.
/Atlas · An in-house AI experienceA little intelligence.
A little intelligence.
A lot of possibility.
Explore how a focused assistant can help people find answers and take the next step.
Meet Atlas/From a thought to a working thingGreat work starts
Great work starts
with a little
back-and-forth.
A sketch. A good question. A detail worth revisiting. We make space for the thinking that makes the finished work feel simple.
Our approach
/How the work goes
- 01Definewhat the site has to do
Enquiries, bookings or sales. Everything after this depends on the answer.
- 02Designthe pages and the words
You see it before anything gets built.
- 03Buildhand-written, no page builder
Nothing bolted on, so there is nothing to strip out later.
- 04Hand overthe accounts in your name
You own the domain, the hosting account and the files.
Industry
/Field NotesUseful ideas.
Useful ideas.
From inside the work.
/Pricing
What a small business website actually costs in Calgary
The scope, the quote and the costs after launch.
Field Notes ↗/EcommerceWhat changed when we stopped running ads
Lessons from operating our own ecommerce brand.
Field Notes ↗/AI & searchWhat AI search means for a small business
Where to focus as the way people search changes.
Field Notes ↗/Also under the same roofThree more disciplines,
Three more disciplines,
under the same roof.
- 01Site audits, ads & AI integrationFix what holds a site back, then run the ads and build the AI. Atlas is ours.
- 02IT infrastructure & systemsNetworks, cybersecurity and cloud on Azure, Hyper-V and VMware, integrated properly.
- 03Platform developmentCustom builds on Shopify, Cloudflare and the platforms your business already runs on.
/What you getFour things you keep,
Four things you keep,
whatever happens next.
01
You own all of it
The domain, the hosting account and the files are in your name from the start. No platform fee, no licence, nothing that keeps you paying us to keep your own website.
02
A number before we start
A fixed scope and a fixed price, in writing, before a line is written: $1,500, $2,400 or $3,900 depending on the size of it. Not a starting-from figure that grows once you have committed.
03
The person who quoted you
is the person who writes the code. No outsourcing, no page builders, no white-label agency behind the curtain, and no handover to someone junior once the invoice clears.
04
Words you can change yourself
Sign in and every page carries an edit bar. Headlines and copy are yours to change without emailing anybody or waiting on a quote for a typo.
/Before you commit
The first conversation is free, and you are allowed to stop there.
You describe the problem. We tell you what it would take, what it would cost, and whether we are the right people to do it. Sometimes the honest answer is that you do not need what you came in asking for, or that someone else is a better fit. That is worth an hour of anyone’s time, and it costs you nothing either way.
- No obligation
- No retainer to start
- No sales call after
- No proposal fee
/Before you askThe questions we get
The questions we get
before anyone signs anything.
Straight answers, including the ones about money. If something here decides it for you either way, that is the point.
What does a website actually cost?
Three fixed brackets, published rather than hidden behind a form: $1,500 to tune up a site you already have, $2,400 for a straightforward build, and $3,900 for the multi-page version most trades and clinics need. Anything with stock and payments behind it gets scoped and quoted before a line is written.
Do you work outside Calgary?
All of Alberta, remotely. We are in Calgary and will meet in person around the city, but the build runs the same wherever you are, which is why a business in Airdrie or Okotoks pays what one downtown pays.
Who actually does the work?
We do. No outsourcing, no page builders, no white-label agency behind the curtain. The person who scopes your project is the person who writes the code.
What if we are not the right fit?
We will say so on the first call and point you at someone who suits you better. That is the whole reason the consultation is free and there is nothing to sign.
How long does it take?
More depends on you than on us. Most projects that run long are waiting on photographs, service descriptions and pricing, so we tell you exactly what we need at the start and the timeline stays yours to control.
Do we own it afterwards?
The domain, the hosting account and the files are all in your name. No platform fee, and no licence that keeps you paying us to keep your own site.
Can we edit it ourselves?
Yes. Sign in and every page shows an edit bar, so headlines and copy are yours to change without emailing anybody. If you would rather we handled changes, that is an arrangement, not an obligation.
How do we start?
Email us and you will have an answer within one business day. There is no phone tree and no sales sequence. Intake runs by email on purpose, so what you send reaches the person doing the work.
Field Notes
Latest from the work.
Ecommerce
A $35 shirt, and $18.32 at the door
What decides the bill on an order between Canada and the US, why mail and courier differ, and how to see it before the order ships.
2026-10-19 · 6 min read
AI & Search
Is AI search actually killing your Google traffic?
Roughly half of searches now get an AI answer, but only about seven percent of local ones. The honest numbers.
2026-07-29 · 8 min read
Ecommerce
We stopped running ads. Revenue doubled.
Two and a half years of our own Shopify data, split into a paid era and an organic one. The lesson was not what we expected.
2026-07-29 · 9 min read
/Your next moveGood things start
Good things start
with a conversation.
Say what you are trying to build, or what has stopped working. We will tell you what it would take and what it would cost.