A name is not
an identity.
Logo, colour, type and the files to use them properly, delivered as a kit you own outright. On its own, or built first so your website has a real brand to be designed around.
The placeholder logo
always costs more later.
Most small businesses start with something made in an afternoon, then spend two years quietly working around it.
Something that survives being small.
A logo earns its keep at 24 pixels on a phone tab and two metres on a truck door. Most placeholder marks only ever worked at one size, on white, in the file they were made in.
Decisions you stop re-making.
Colours with real values, type that is licensed for both web and print, and rules for what goes where. The point is that the next person who touches your brand does not have to guess.
Every format, handed over.
Vector originals, not just the PNG someone exported once. Signwriters, printers and developers each need something different, and chasing those down later is where the cost actually lands.
Three kits.
Priced before we start.
The same principle as our websites: a fixed scope and a number you see up front, not an hourly rate that moves.
For a new business that needs a usable, consistent identity quickly.
- Primary logo and one alternate lockup
- Wordmark
- Five-colour palette, with HEX, RGB and CMYK
- Type system, two faces, licensed for web and print
- SVG, PNG and PDF originals
- Social avatar and banner set
- One-page usage sheet
- Two concepts, two revision rounds
About two weeks
For a business that shows up in more than one place and needs it to hold together.
- Everything in Essentials
- Full logo suite: primary, stacked, horizontal, icon, monochrome
- Extended palette with contrast-checked pairings
- Business card, letterhead and email signature
- Vehicle decal and signage artwork
- Brand guide PDF, twelve to sixteen pages
- Three concepts, three revision rounds
Three to four weeks
For a brand that has to run across packaging, premises, uniforms and advertising.
- Everything in Studio
- Photography and art direction guidance
- Packaging or uniform artwork
- Presentation and document templates
- Advertising and social template set
- Full guidelines, voice and tone included
- Revisions within scope, plus one review after launch
Five to six weeks
Prices are in Canadian dollars and exclude GST. Print, signage and font licences are billed at cost and quoted before anything is ordered.
Take $800 off any kit when it comes with a site.
There is a practical reason to do them together, and it is not the discount. A website designed around a finished identity is a different object from one designed around a placeholder and retrofitted later. The colours, the type and the logo's proportions decide the layout, so doing the brand first means the site is built once instead of twice.
We run the brand work ahead of the build for exactly that reason. By the time the site starts, there is nothing left to guess at.
We do this for
our own businesses first.
Four brands we built the identity for, and then ran. The work is ours, so we can show all of it.
ClutchCloth
An ecommerce brand we built and operated, from the mark through to packaging and the storefront it sells on. Everything a kit produces, tested by having to use it daily.
Read the case studyNorth of Atlas
A digital product with its own identity, built to work on screen first, where a logo has to survive a favicon and a dark interface as readily as a letterhead.
Read the case studyOthermile
Software that sits between a store and a customs bill, so the mark has to read as calm and exact: in a browser tab, on a phone approval screen and on a parcel.
Read the case studyForgedCrew
A trades platform in development, branded for an audience that sees the mark on a work truck and a hard hat before they ever see a website.
See our workBefore you ask.
Do I own the logo outright?
Yes, completely, including the vector originals. You get the working files, not just exports. Font licences are the one exception, because those belong to the foundry and are issued in your name at cost.
What if I do not like any of the concepts?
The revision rounds exist for that. If the direction is wrong rather than the details, we go back to the brief and present again rather than nudging something you never liked. That is inside the fixed price.
Can you work with a logo I already have?
Often, yes. If the mark itself is sound but the system around it is missing, we can build the palette, type, files and guidelines without redrawing it. That is quoted below Essentials since it is less work.
Do I need the whole kit?
No. If you only need a logo and the files to use it, Essentials is the honest answer and we will say so rather than selling you guidelines nobody will open.
How much of my time does it take?
A conversation at the start, then a response at each concept and revision stage. Usually two or three hours of your time in total across the project.
Do you do naming as well?
Not as a product. If you are still choosing a name we will talk it through as part of the brief, but we do not sell naming as a separate exercise.
Start with the mark.
The rest follows.
Tell us what the business does and where the logo has to live. We will tell you which kit fits, and what it costs, before you commit to anything.