We build it.
We run it.
We learn from it.
Our owned ventures are where design, development and day-to-day operations meet. That experience comes into the work we do with you.
See the detail.
At your own pace.
Explore the work beyond a thumbnail. Three owned ventures, three different design problems.
Captured from the live site at full height, so you read it the way a customer scrolls it rather than as a thumbnail.
The concept as it was handed over, running in a frame. It is a layout to read, not an app to use.
Captured from the live site at full height, so you read it the way a store owner scrolls it.
A little space
for a bigger vision.
A browser-based vision board built around a focused daily ritual, with local storage and a printable board. Product thinking, interface design and motion, brought together in-house.
Visit North of Atlas ↗
No bill
at the door.
Software that checks every online order for duty, tax and carrier fees between Canada and the US before it is printed or shipped, then ships it, reroutes it, or asks the owner first.
Visit Othermile ↗
Built around
the people who build.
An Alberta trades platform in development, bringing product design and technical implementation to a problem rooted in field experience.
Visit ForgedCrew ↗We didn't just advise on ecommerce. We built a brand from nothing.
ClutchCloth is an automotive apparel brand we built entirely in-house. We handled the product design, manufacturing, supplier negotiation, and fulfillment ourselves, then built the custom Shopify storefront and took it to Amazon and Etsy. Every ad campaign driving sales right now is ours too, and it's all running at the same time, today.
This isn't a client story. It's ours, and that's what makes our ecommerce and web development work credible. We've run into the same problems you're about to face, and we solved them with real money on the line, not a hypothetical budget. See it yourself: visit the live store Read the numbers →.
Credit where it is due: we worked with WillowStone Marketing on social media and paid ads during the campaign period, and their expertise moved real traffic for the brand.
A product with no account, no upload, and no catch.
North of Atlas is a vision board that works the way habits actually work. Instead of a collage you stop seeing by February, it hands you a single image a day, holds you there for sixty seconds, and breathes with you. The whole board prints as a poster whenever you want it.
It runs entirely in the browser. Nothing uploads, nothing is stored on a server, and it works offline, which meant designing around local storage and a print pipeline rather than a backend and a login screen. That constraint shaped the whole product, and it is the reason there is no sign up to abandon.
Built in-house, start to finish: product thinking, interface, motion, copy and deployment. See it yourself: northofatlas.com
A shirt that cost $18.32 at the door, and the software that catches it.
Othermile started with one order. A store charged $9.99 for shipping, the US printer charged $21.39 for the label, and the customer in Alberta paid another $18.32 at the door. By courier, the same shirt would have cost them nothing. None of it was hidden on purpose; it was simply invisible until the order was gone.
So we built the thing that looks first. Othermile prices every way an order could go out, applies the US and Canadian rules in force that day, and holds anything outside the owner’s limits for an OK on their phone. It connects to Shopify, WooCommerce, Printify, Printful, ShipStation and more, and gives developers and AI agents the same engine through an API and a hosted MCP server.
ClutchCloth runs every order through it. Same playbook as the rest of this page: we are the operator first. See it yourself: othermile.com
A trades platform, built from inside the trades problem.
ForgedCrew is an Alberta trades platform and contracting company. Workers find real work and build a crew. Contractors hire crews directly for renovations, builds and landscaping. It is being built in Calgary, for Alberta trades and the people who depend on them.
This is the largest thing we have built: a full application with its own backend, authentication, payments and scheduling, rather than a marketing site with a form on it. The public site is live and the full platform is in build now.
Same playbook as ClutchCloth, different industry. We are the operator, not the agency. See the announcement: forgedcrew.com
Want one of these
for your own business?
Everything above is ours, which is the only reason we can publish its numbers. Tell us what yours needs to do.